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Top Digital Marketing techniques That Businesses are using Today

21 Dec 2020

Digital marketing is proving its strength as well as potential to tell a story of your business and its products/services through different means. This year, several digital marketing techniques have gained popularity, especially in the pandemic times where people realized the significance of shopping online. Digital Marketing served as the only way through which businesses saved themselves from the consequences of the COVID-19 and reached their audiences. Being a reputable company of digital marketing services Canada, we have also helped several local as well as global clients to smoothly sail in this tough time. In this blog, we have discussed different digital marketing techniques that we employed as a part of our marketing technique. These strategies played a significant role in making businesses successful even in the tough times of COVID.


Social Media Marketing is a great way to create brand awareness among your potential customers and interact with them directly. No matter how big or small your business is, it helps them reach their prospects and customers. Marketing on social media can bring remarkable success to your business, creating dedicated brand advocates, and driving lead and sales.

You can post text and image updates, videos, and other content that drives audience engagement and paid social media advertising. There are so many ways through which social media marketing can help you in fulfilling your business goals such as:

  • Increasing website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity
  • Forming a positive brand association
  • Improving communication and interaction with main audiences

If you will have a large number of audiences engaging on your social media networks, then it will be easier for you to achieve every marketing goal on your list. Once you are ready you can kick off your marketing campaigns using the below tips:

  • Social media content planning by brainstorming content ideas that will interest your target audience using keyword research and competitive research.
  • Great social content should be posted regularly that should actually offer valuable information that your ideal customers will find helpful and interesting.
  • You can maintain a consistent brand image and project it nicely across a variety of different social media platforms.
  • You can use your social media platforms for sharing your best site and blog content with readers.
  • It is always essential to keep an eye on competitors and you can do that through different social channels.


Content marketing is again a strategic approach that focuses on creating and distributing relevant, useful, and consistent information to attract and retain a clearly defined audience. Almost all brands and their marketing teams use content marketing as it is good for the bottom line and your customers. It is essential for increased sales, cost savings, and attains better customers who are loyal to your brand.

The real fact is that digital marketing is impossible without great content. No matter what type of tactics you are using content will always be part of your process. This includes written content, live and pre-recorded video content, blog posts, infographics, and much more. Businesses can show off their authenticity and authority by creating unique yet original content. They can choose to target various related keywords with their content and get personal with their customers through different pre-recorded content. Podcasts and transcribed interviews are also a great way to generate content on a conversational level. There are endless possibilities of content marketing that’s why businesses should use it as a marketing strategy today.


Website Marketing means promoting your business website so that it can reach its potential customers and brings in more visitors. To make it happen, your website should be present on the first page of search results which could be possible only through:

  • Putting great content on your website
  • Using tips and tricks so that search engines could find you better
  • Social media posts

To perform the marketing of your website, you have to make a website marketing strategy through which you can reach your goal. You can focus on the areas where your website is lacking and maintain your stronghold on the areas where you are already doing well. A website marketing strategy may include the following:

  • Optimizing your website for search engines so that more people can find you
  • Publishing blog posts
  • Promoting your website on social media and/or through an email newsletter
  • Offer a webinar or sales demo (live or recorded)
  • Offer downloadable informative resources like white papers, eBooks, ultimate guides, etc.
  • Offer downloadable sales resources like brochures or posters
  • Offer information about services you offer in blog posts or articles
  • Advertise on social media platforms

Create a formal content marketing plan for your website. This would be a great way to present it as part of your business plan to potential investors.


SEO stands for Search Engine Optimization which is a process of improving your website to increase its visibility for relevant searches. If your website will have better visibility in the search results, then it will help you gain attention and attract prospective customers to your business.

Search engines like Google & Bing have bots that crawl website pages, collect information by going from site to site, and put them in an index. Later, the Google algorithm analyzes pages in the index, considers hundreds of ranking factors to determine where these pages should appear in the search results for a given query.


These digital marketing techniques are the most common marketing channels that businesses are using today. These techniques are capable of reaching digital audiences whom you have targeted or not, in a time when older marketing methods are getting obsolete.

Ranjit Singh

Ranjit Singh is the Chief Executive Officer (CEO) at RV Technologies. In the past 10+ years, he has focused on helping clients to expand their business through the best digital solutions. Leading a team of 100+ employees, he knows how to implement the best market practices to transform a client’s business growth and help him achieve dedicated goals.